I’m a self-proclaimed social media addict, but I haven’t been very active my own Twitter account – @hannahlah – much at all lately. Recently, I was called out for this by a friend/follower. So, I decided to write about a few reasons why this is, and in my opinion, they’re pretty legit. First, I’ve been … Continue reading »
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Using Social Media as a Business Professor and as a Thought Leader
Yesterday I co-presented a session on how to use social media both in the classroom and as a thought leader with Leon Fraser at Drexel University’s Business Professor Teaching Summit. We had a great time hearing other speakers and meeting some great people. We were very excited to share what we’ve done at Rutgers Business … Continue reading »
What’s Beyond Twitter & Facebook?
Last week, @dutchessmtg tweeted to me: How can a new product have a bigger online presence other than from using Facebook and Twitter? (luggage) Those who have heard my lectures on social media know I am a huge fan of using social media to find core niche spaces for brands (especially new ones) to communicate … Continue reading »
February’s lucky 7 social media stats
Everyone likes social media stats. It seems like it was only yesterday that I was looking at infographics showing that Yahoo and MySpace were in the top two traffic and search lists. And does anyone even remember using Lycos? (it still existis! ha!). Although they are constantly changing, I would like to post some stats … Continue reading »
Why do I care what you ate for lunch?
A lot of my friends aren’t social media obsessed like me. Of those people who don’t embrace social media and real-time information just yet, the most common question I get about Twitter is “Why would I want to know what you’re doing at every moment. What you ate for lunch. How cute your dog is. Why … Continue reading »
MBA Student Perspective on Social Media as Rutgers Business School embraces the online conversation
Because I am very interested in Social Media and I see the need for it in marketing now more than ever, I have worked to launch a social media strategy and presence in my department (Communications and Marketing). Here is an article I just wrote about this online, hott off the press for you: Student … Continue reading »
