I’m often asked from my friends in public relations, journalism, and communications “why did you decide to get your MBA? Is it worth it?” I 100% believe this was one of the best decisions I have ever made as a public relations professional. In this slideshow, I share 10 reasons why I think public relations … Continue reading »
Tagged with marketing …
What’s Beyond Twitter & Facebook?
Last week, @dutchessmtg tweeted to me: How can a new product have a bigger online presence other than from using Facebook and Twitter? (luggage) Those who have heard my lectures on social media know I am a huge fan of using social media to find core niche spaces for brands (especially new ones) to communicate … Continue reading »
Digital Trend: “Going Photo”
Last night, for Social Media Week NYC, I went to the Instagram Community Party at the Tribeca Grand Hotel, which was a blast. Great music, people, and conversation. Instagram was projecting photos being posted to Instagram during the party in real time on the walls, which was pretty amazing. As we all stared at the … Continue reading »
en•gage (verb): to hold the attention of; engross
Remember the days of flipping through a dictionary? Me neither. With the internet, Google and Wikipedia, in our vocabulary-challenged moments, we simply go online and type in the word to learn its meaning. No need for clunky physical dictionaries or those extra seconds spent recalling the order of neighboring letters in the alphabet. A few … Continue reading »
bye black friday. xoxo
Does the most wonderful time of the year begin in September? I must have missed the memo. Sure enough, I was in Macy’s the last week of September listening to “Winter Wonderland” pour out of the retail giant’s speakers and watching kids write letters to Santa. I’ll admit, this did make me think about my … Continue reading »
Why Rebecca Black?
Recently, I kept seeing people tweet about a ‘Rebecca Black’. I ignored this because I just assumed she was some American Idol contestant or something. Then after a few days, I saw the headline Lady Gaga thinks Rebecca Black is a Genius so I figured, OK, if The Gags thinks she’s a genius, then she … Continue reading »
February’s lucky 7 social media stats
Everyone likes social media stats. It seems like it was only yesterday that I was looking at infographics showing that Yahoo and MySpace were in the top two traffic and search lists. And does anyone even remember using Lycos? (it still existis! ha!). Although they are constantly changing, I would like to post some stats … Continue reading »
Content is key
Recently I’ve read some articles saying how poorly the majority of marketers work online. It’s as if they’ve lost all their skills when they touch a mouse. I think because this is more of a word of mouth communications tool that when used right, turns into a great marketing tool. This communications tool doesn’t exactly … Continue reading »
Tag, you’re it!
As you are probably aware, we are in information overload with the internet and social media. We don’t open the mailbox and fish out the newspaper to find out what’s going on in the world anymore: news is pushed to us in Tweets, Diggs, Facebook status updates, Gchats, and more. So how do we sort … Continue reading »
Socialnomics
With the amount of frequent updates we are now used to, 24-7 news cycles, and constant updates to blogs and social media, doesn’t it seem like a printed book on the subject is ironic? I guess I will see for myself! I just bought Socialnomics on Amazon.com. I’ll let you know what I find.
