I’m often asked from my friends in public relations, journalism, and communications “why did you decide to get your MBA? Is it worth it?” I 100% believe this was one of the best decisions I have ever made as a public relations professional. In this slideshow, I share 10 reasons why I think public relations … Continue reading »
Tagged with communications …
Using Social Media as a Business Professor and as a Thought Leader
Yesterday I co-presented a session on how to use social media both in the classroom and as a thought leader with Leon Fraser at Drexel University’s Business Professor Teaching Summit. We had a great time hearing other speakers and meeting some great people. We were very excited to share what we’ve done at Rutgers Business … Continue reading »
Digital Trend: “Going Photo”
Last night, for Social Media Week NYC, I went to the Instagram Community Party at the Tribeca Grand Hotel, which was a blast. Great music, people, and conversation. Instagram was projecting photos being posted to Instagram during the party in real time on the walls, which was pretty amazing. As we all stared at the … Continue reading »
Content is key
Recently I’ve read some articles saying how poorly the majority of marketers work online. It’s as if they’ve lost all their skills when they touch a mouse. I think because this is more of a word of mouth communications tool that when used right, turns into a great marketing tool. This communications tool doesn’t exactly … Continue reading »
Finished new RBS website!
Phew! What a big project that was. Check it out here: business.rutgers.edu and read the news story about the development here.
MBA Student Perspective on Social Media as Rutgers Business School embraces the online conversation
Because I am very interested in Social Media and I see the need for it in marketing now more than ever, I have worked to launch a social media strategy and presence in my department (Communications and Marketing). Here is an article I just wrote about this online, hott off the press for you: Student … Continue reading »
